Journalism and Feminist Cultural Studies: Retrieving the Missing Citizen Lost in the Female Audience

This article explores the relations between journalism and feminist cultural studies to underscore the crucial importance of studying forms of popular knowledge that claim to foster citizenship among audiences. The article begins by examining the history of feminist cultural studies scholars’ sustained interest in feminine genres of popular culture rather than journalism. Crossing over to the other side, I then outline some of the reasons for journalism’s early resistance to cultural studies and trace new developments that suggest the growing acceptance of cultural studies within the institutional apparatus of journalism. As a case study, news magazines’ representations of globalization illustrate the distinct ways in which journalism employs discourses of gender to produce hegemonic ideas of modernity, prosperity, and achievement for global reading publics. Finally, the article points to new directions for international audience research in the arena of globalization, gender, and journalism.